Friday, January 10, 2014

Skratch Hydration

"I’ve seen this Skratch stuff around, what is it exactly? Somethin’ to help with itchin’?

Nope, not quite. It’s one of the best sport hydration mixes around, and we now stock Skratch at Decorah Bicycles. For those of you who are unfamiliar with Skratch, here’s the lowdown on what they are all about.
Skratch is a small, independently run business based out of Boulder, Colorado. 

It was started in 2008, when Dr. Allen Lim kept having athletes complain to him about their sports drinks. Many of the drinks out on the market are made with artificial flavors, artificial sweeteners, preservatives, and excess sugar. People were experiencing upset stomachs or “gut rot” from ingesting these sports drinks. To counteract the sugary sweetness, athletes would water down their drinks. Unfortunately that would dilute the electrolytes and you drink a sports drink to replace what you lose in sweat. 

All of these contributed to Dr. Allen’s research and study into making an all natural drink that was free of all the nasty artificial colors, preservatives, and excess sugar. He literally started out of his kitchen, mixing and matching various ingredients and flavors to find a solution to this ongoing problem.
This “Secret Drink Mix” was made with natural ingredients; it had less sugar, more sodium, and nothing artificial. Eventually due to high demand and popularity, along with the desire to educate individuals on consuming healthier options, Dr. Allen and a few close friends started Skratch Labs.

The mission of Skratch Labs is simple-“to develop and sell food and drink products based on real world science and practice that taste great, that are made from real ingredients, and that optimize performance for both sport and life. Most importantly, we intend to educate and continue to learn and grow ourselves- to help our customers improve and thrive as they help us do the same. We know we have a lot of work to do to fulfill this mission and we are the first to acknowledge that we are a work in progress- that things won’t always be perfect. But there’s no better time to start than now.” –Dr. Allen Lim

Skratch Exercise Hydration is also made without any wheat, gluten, soy, or dairy; a good thing to be aware of if you have intolerances to those ingredients.
Skratch boasts packaging made 100% in the U.S.A.

Decorah Bicycles carries Skratch Exercise Hydration in 1 lb bags as well as single serve packets. We have Raspberry and Lemon/Lime available in 1 lb bags for $19.50
We have Raspberry, Orange, Pineapple, and Lemon/Lime for our single serve packets and they are priced at $1.99 each.
We also carry single packets of Daily Hydration in Lemon/Lime; this will eventually change to Daily Electrolyte Mix and be available in Raspberry and Lemon/Lime. They are priced at $1.99 each

Exercise Hydration mix is used for athletes as a healthy hydration drink; it replaces your electrolytes with enough calories to fuel your muscles.
Daily Hydration/Daily Electrolyte mix is for the average person who isn’t exercising at the moment, but wants to hydrate themselves without drinking plain water. Consider this a good option instead of the artificially flavored sugar-mixes you can add to plain water for flavor. It has half the calories and 1/3rd

the sodium of Exercise Hydration.
Hyper Hydration mix is for individuals 
who need to over-hydrate before a sporting event or physical activity in extreme conditions. This drink is meant for those who will sweat out more fluid than they can take in. It has the same amount of sodium as a bag of potato chips; do not use this drink for general hydration purposes. It will be available in Mango flavor. 

No comments:

Post a Comment